iPhone Pocket Launch: A Stylish Collaboration Between Apple and Issey Miyake
Where technology slips seamlessly into fashion. Apple is no stranger to turning everyday devices into design icons but its latest creation isn’t a gadget, It’s a garment.
The company has unveiled the iPhone Pocket, a minimalist wearable accessory designed in collaboration with the late Issey Miyake’s Reality Lab.
It’s part functional carry, part fashion statement a subtle reminder that Apple’s universe now stretches far beyond the screen.
A Design Story Rooted in Simplicity
At first glance, the iPhone Pocket looks like something straight off a minimalist runway. The soft folds, geometric lines, and muted tones graphite, pearl, and ochre feel distinctly Miyake. Apple calls it “a beautiful way to wear and carry your iPhone.”
That description feels accurate. iPhone pocket blurs the line between tech accessory and wearable art, a balance Miyake perfected throughout his career.
This is made from recycled technical fabric, echoing both brands’ commitment to sustainable design. It fits an iPhone securely while draping naturally against the body light, functional, and almost sculptural.
This collaboration is about more than just carrying your phone it’s about making a statement. Apple and Issey Miyake share a design vision built on simplicity, innovation, and emotion.
Both care deeply about how a product feels, not just how it works. And while Apple’s past fashion tie-ups with Hermès and Balmain leaned toward luxury, the iPhone Pocket feels different more personal, more wearable, and unmistakably modern.
The Internet Can’t Stop Talking About It
Of course, the launch didn’t escape the internet’s sense of humor. Within hours, “iPhone Pocket” became a trending term on X . Memes flooded in from people calling it a “designer holster” to others joking, “Finally, Apple made pockets for women’s jeans.” But underneath the laughter was genuine admiration.
Many praised Apple for giving a simple concept such poetic treatment and for choosing a designer whose legacy embodies quiet innovation.
Availability and Pricing
Apple says the iPhone Pocket will hit stores later this month, rolling out first in select Apple Stores and Issey Miyake boutiques around the world.
Prices will start at around $149, with premium versions going up to $229, depending on the materials and finish. Each version carries Miyake’s signature touch clean, sculptural, and subtly luxurious.
The accessory works seamlessly with the latest iPhone models, and early reviewers say it feels effortless to wear “light enough to forget, stylish enough to show off.” It’s the kind of Apple product that blurs the line between tech gear and fashion essential.
A Step Beyond Devices
The iPhone Pocket might seem like a niche accessory, but it points to something larger, Apple’s continued evolution into a lifestyle brand.
In an era where devices are no longer just tools but extensions of identity, the collaboration feels inevitable. It’s not just about protecting your phone anymore. It’s about how you carry it and how it carries you.
